Most protein solutions ask you to change your habits. We wanted to change the atta instead.
The Better Grain was created to bring more protein and fibre to every roti — without changing how India cooks, eats or lives.
Our Story
India runs on roti.
But protein doesn't always make it to the plate.
The Shift We Saw
2.3x
Rise in health food searches
Urban India's online searches for 'high protein' and 'healthy atta' more than doubled between 2020 and 2025.
68%
of Indian vegetarians are protein deficient
The National Institute of Nutrition estimates the majority of vegetarian Indians fall below recommended daily protein intake.
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Behaviour change required
You don't change how you cook, how you eat, or what you serve. You just switch your atta.
Better Rotis in 3 Easy Steps
Step 1
Mix
Add Protein Atta Mix to hot water and mix well.
Step 2
Knead & Rest
Knead until soft. Rest for 5-10 minutes.
Step 3
Roll & Cook
Roll and cook on a hot tawa. Enjoy soft, tasty rotis!